B2B Marketing Data, een bedrijf met een missie

Kristof Malderen, creator, founder and driving force behind B2B Marketing Data,
has a passion for business 2.0.
One of his basic principles is that an optimal marketing strategy stands or falls
on the possession of extensive and complete contact information.

"As a commercial manager for several companies I was often frustrated by the limited contact information.
In my quest for new customers I wasted 90% of my time to find out the right contact details of a decision-maker at a certain company and I kept only 10% time left to promote our products and services to this person.
Furthermore, our audience was often much larger than we had thought.
Because I soon realized that commercial success is always dependent on the correct contact information, in 2006 I start building a relational database with contact information for businesses and its decision makers.
A simple Access database went quickly a high technologic relational database system.
In March 2008 I established B2B Marketing Data and I started working with a number of data partners.
It gives me pleasure every day to see our clients working with our service much more efficient than I used to work and therefore also more successful. "
B2B Marketing Data has set a goal for every company with a B2B character outside Europe in its data